Abstract:In China, more and more Film and TV Base and Cities were established as key components in the development of cultural industries. Their similar positioning and homogenous products led to unsuccessful economic performance. The primary focus of this article is to provide an insight into the development mechanism of film tourism. The concepts of film tourism and film-induced tourism are compared to highlight the importance of the convergence and interaction between film industry and tourism industry to the development of film tourism. The classification of film tourism is conducted and the geographical agglomeration is regarded as the current main method to develop the film tourism. Compared with the successful film tourism clusters in the world, most Chinese film tourism geographical agglomerations are lack of industrial extension capabilities and cultural appeals. The study on the relationship between cost and product diversity shows that the higher diversity may lead to the higher possibility of market transaction and cooperation. Hence high product diversity plays an important role in the establishment of network clustering and has important implications to policies and strategies. The diversity of film tourism products is mainly in the cultural dimension which requires attention to the cultural space. The theoretical thoughts and concept of cultural space then are reviewed. The cultural space is put forward as the key development dimension to the differentiation advantage of film tourism clusters as it consists of special cultural meanings of one specific country or region. The interaction mechanism among governments, companies and societies should be established to ensure the production of cultural space and the sustainable development of film tourism. Government policies should support the market-oriented projects and help to create a boundaryless environment for the film tourism clustering. Big companies and small-and-medium-sized ones should be included in film tourism industry and cooperate with each other to ensure market penetration and product innovation simultaneously. The society as a whole should be encouraged to participate in the development of film tourism to obtain customer-oriented positioning and innovative sources.
高红岩. 电影旅游集群的文化空间生产研究[J]. 人文地理, 2011, 26(6): 34-39.
GAO Hong-yan. STUDY ON THE CULTURAL SPACE PRODUCTION OF FILM TOURISM. HUMAN GEOGRAPHY, 2011, 26(6): 34-39.